Gestão social do artesanato de Itapagipe: o retrato da produção artesanal da Rua do Uruguai

Abstract

This study analyses the female handicraft production in Rua do Uruguai, located in the Itapagipe Peninsula, highlighting its potential for strengthening sustainable development and preserving the cultural memory of Bahian crafts. The research adopts a qualitative approach based on the "life stories" method, exploring the trajectory of Edna Baptista Nascimento, a recognised artisan in the area. The study identifies governmental and non-governmental actors involved in promoting the sector, characterises the types of craft production, and evaluates the challenges and opportunities of this activity for territorial development within the context of creative tourism. The results indicate that handicraft production goes beyond its economic dimension, promoting social empowerment and cultural inclusion while valuing the role of women artisans. A Social Management Technology was proposed in the form of a biographical guide, aiming to integrate local actors and foster the creative economy inclusively. The research contributes to more effective public policy formulation and strengthens the cultural identity of the region, underlining handicraft as a central element for social management and sustainable territorial development.