Horror art-house: investigações sobre a capitalização do eu e do horror na literatura brasileira contemporânea

Abstract

This paper seeks to analyze the trend of horror discourse in contemporary Brazilian literature from the novels Neve Negra and Biofobia by Santiago Nazarian. The author travels through mass culture, pop literature, cinematic language and biographical space, paying attention to the reception of his works to create performative strategies of legitimation. The writer assumes a mythological and media identity, woven through an imaginary network formed by his readers. In this process, within an aesthetic that uses pop elements, the author's literary project is changing and inserted in the cinematic aesthetic of horror. The work then seeks to problematize this trajectory, thinking about the construction of the author's taste and the attempt to consolidate his work from the growth of consumption of this type of literature, influenced by the success of horror cinema, both for the common reader and for literary criticism. . Thus, the doctoral thesis seeks to question the classification of the term post-horror, used by these writers, as a marketing strategy linked to a film industry that sells Art-House discourse in the scenario of independent festivals and awards, which ends up influencing the precariousness in the conditions and values of artwork by treating it as a commodity, linked primarily to filmmaker RT Features. For this, we will use Jenkins' concepts of Transmidia, Lipovetsky and Serroy's idea of hyper present, the work of Annatereza Fabris and Eneida Maria de Souza on the Brazilian literary market, the discussion about authorship and the media construction of the self from Sibília and Foucault, in order to understand how international horror cinema is influencing the construction of the aesthetics of terror in contemporary Brazilian literature. In addition, to discuss the concept of Horror, Plato, Aristotle, Derrida, Artaud, and Niezstche will be used.