Reflexões acerca do envelhecimento populacional brasileiro e responsabilidade social: suas implicações nas organizações

Abstract

This thesis aims to present the reflections of the Brazilian population aging and social responsibility, considering their implications for organizations and aims to identify and analyze the performance of an organization, large, city of Salvador, in relation to management strategies aimed for the workforce, in the period before retirement. Thus, we attempted to contextualize the aging population and its implications for the state, Organizations and Society; characterize the set of actions, policies and values of the company studied , facing the workforce in the period before retirement; analyze the results of the demands the regulatory researched focused on this public organization as well as with retirees who maintained employment relationship in order to promote reflection and analysis on the subject, considering the changes and challenges that the State, organizations and society face, opposite the aging population .The theoretical framework comes from studies in books, articles, magazines , newspapers and other documents , focused on the issue in question and concerns the Active Ageing and Work , based on the National Policy for the Elderly, as in Model Healthy Work Environment and the six determinants of aging, both presented by the World Health Organization , as well as the configuration of Corporate Social Responsibility and its dimensions : internal and external , with emphasis on the internal audience (employees). To this end, two surveys were carried out: i) interviews with retirees and/or experts of this theme, and ii) a case study in a large organization, which has a population of workers with age and length of service consistent with the period of retirement. Data were collected through individual interviews and focus groups with semi-structured whose analyzes were performed from the appropriate methodology for qualitative research. The results of these studies indicate that Brazil is becoming a country whose population is aging - a reflection of the relative reduction in the number of children and young people and the aging population aligned to rising life expectancy - and that both the State organizations and society are illprepared to respond to rapid changes associated with population aging. Regarding the context of organizations, subject of this review, the studies point to the urgent need to establish an Age Management Program in order to prepare the worker to remain in the labor market, to ensure maximum productivity, healthy and sustainable way.