https://repositorio.ufba.br/handle/ufba/491 Sun, 17 May 2026 05:26:45 GMT 2026-05-17T05:26:45Z http://repositorio.ufba.br:80/retrieve/aa8591fd-5692-4f81-a1fc-75eac4c72aa5/logo administração.PNG https://repositorio.ufba.br/handle/ufba/491 https://repositorio.ufba.br/handle/ri/44485 Título: Fatores que afetam o uso da avaliação e a temporalidade do processo avaliativo Autor(es): Gondim, Patrícia Santos Cardoso Primeiro Orientador: Paixão, Roberto Brazileiro Abstract: This research aimed to analyze how the factors influencing the use of evaluation differ according to temporality, that is, in the moments defined as before the evaluation, during the execution of the evaluation, and after its completion, based on the theoretical gap related to the temporal dimension in the evaluation process. Grounded in the interpretivist paradigm, the study conceptualized use as a socially constructed, processual, and contextual phenomenon. A conceptual framework articulating similarity and temporality was proposed and submitted to expert analysis through a two-round Delphi method. The participants, predominantly affiliated with Graduate Programs in Education whose courses hold high-quality ratings whitin CAPE' s evaluation system, examined the influence of these factors across the different stages. The results indicated that, at each stage, the factors relate to specific activities: in pre-evaluation, diagnosis, planning, and stakeholder engagement; in implementation, adaptation of planning and interaction between evaluator and stakeholders; and in post-evaluation, analysis, communication of results, and implementation of recommendations. The findings also showed that the factors are interrelated and significantly influence stakeholder engagement throughout the entire process. The framework was validated by the experts and contributes to understanding how factors interact with temporality to affect evaluation use. As limitations, the study highlights the low initial response rate and the reduced number of participants in the second Delphi round. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação Tue, 10 Mar 2026 00:00:00 GMT https://repositorio.ufba.br/handle/ri/44485 2026-03-10T00:00:00Z https://repositorio.ufba.br/handle/ri/44426 Título: Vamos comunicar, PDGS? A construção de um plano de comunicação institucional estratégico para mídias digitais com foco no Instagram Autor(es): Brito, Alexsandra de Oliveira Primeiro Orientador: Müller, Rodrigo Abstract: In the current scenario of accelerated information circulation, postgraduate programs are faced with the need to strategically and effectively employ communication tools and practices through digital social media, in order to broaden institutional visibility and strengthen engagement with diverse audiences. This dissertation was developed through applied research, whose main objective was to propose a Strategic Institutional Communication Plan for the Postgraduate Program in Social Development and Management - PDGS at the Federal University of Bahia with actions focused on digital social media: Instagram. In this approach, the research followed the methodological path led by exploratory and descriptive research, using inductive-deductive scientific methods, with the help of historical, comparative and documentary procedural methods. Furthermore, data collection techniques of an indirect nature were supported by bibliographic and documentary research, as well as direct data collection included semi-structured interviews applied to the Program's teachers and electronic questionnaires presented to students (students and graduates). Data analysis was conducted using descriptive statistics techniques, using graphs, figures and tables, in accordance with the types of data collected. As main results, it was found that students assess that PDGS needs to implement improvements in its institutional communication processes, mainly regarding strengthening its institutional identity and image, publicizing its structuring themes, its technical-scientific work and its actions in the community with the production of clear and informative materials. The teachers brought up relevant points about the importance of the Program for development in different territories and sectors of society, as students (and graduates) are agents that transform realities, and that is why they state that the Program's audience has been reached in their selection processes, however they highlight the importance of more effective communication of the Program to amplify the Master's Degree to different audiences, making it better known and recognized for its themes. The Social Technology for Territorial Development (TGS.DT) developed is the first draft for the implementation of a Strategic Institutional Communication Plan for the Program, as the limitations for its application include both human and material resources, as the Program does not have a technical team dedicated to its application, measurement and updating, despite having been tested during the preparation of this dissertation. As a contribution, this work rescues the need to rethink the Program's institutional communication, with a view to strengthening its Identity and Institutional Image, with the dissemination of its institutional memory to its different audiences, expanding its main themes with a view to democratizing the themes discussed in it beyond academic walls. Editora / Evento / Instituição: UNIVERSIDADE FEDERAL DA BAHIA Tipo: Dissertação Wed, 11 Feb 2026 00:00:00 GMT https://repositorio.ufba.br/handle/ri/44426 2026-02-11T00:00:00Z https://repositorio.ufba.br/handle/ri/44368 Título: Nordeste do Brasil - atualidade de uma velha questão: vicissitudes da teoria do subdesenvolvimento regional no contexto do capitalismo contemporâneo Autor(es): Vidal, Francisco Carlos Baqueiro Primeiro Orientador: Santos, Reginaldo Souza Abstract: En esta disertación se buscó como objetivo principal definir la relevancia actual de la cuestión nordestina, que se entiende bajo la óptica de las desigualdades interregionales brasileñas. Por lo tanto la intención inicial fue aprehender el sentido del fenómeno regional y por lo demás elegir un concepto o noción de región para balizar la propia investigación. Se buscó en seguida caracterizar el histórico proceso de subdesarrollo nordestino en sus varios aspectos. Como uno de los objetivos intermediários más importantes de este estudio se buscó establecer con exactitud los términos de la cuestión regional de acuerdo con marcos teóricos, socioeconómicos y político-institucionales de los años 50 del siglo XX, justamente para hacer las diferencias entre estos términos y otros que también se atribuyen a la cuestión regional, especialmente aquellos que se refieren al período histórico que se extiende desde el final del siglo XIX hasta el inicio de la segunda mitad del siglo XX, y que antecede la fase de la intervención estatal planificada en la problemática regional. La caracterización exacta de estos mismos marcos, para los años 90, se ha tornado fundamental para la determinación del contexto actual en que se mueve la cuestión regional, contexto ese muy distinto de aquél de los años 50 y, quizá, en cierto sentido, diametralmente opuesto. La propia naturaleza del trabajo implicó una investigación esencialmente teórica, realizada en fuentes secundarias. Las conclusiones certifican que la cuestión nordestina, a pesar de no disfrutar actualmente de mayores atenciones por parte del Estado brasileño — consecuencia, en gran medida, de los propios valores dominantes en los cuales se apoyan las políticas públicas —, queda válida, es decir, perfectamente verificable en el ámbito de la persistencia de las grandes desigualdades regionales en el país, tendiendo mismo para su institucionalización, salvo alguna reversión política, en amplio sentido. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação Wed, 25 Jul 2001 00:00:00 GMT https://repositorio.ufba.br/handle/ri/44368 2001-07-25T00:00:00Z https://repositorio.ufba.br/handle/ri/44189 Título: Estruturação de um modelo de governança territorial, estratégias de desenvolvimento e participação cidadã: um estudo no território de identidade Sudoeste baiano Autor(es): Santana, Emilson Gusmão Piau Primeiro Orientador: Silva, Floriano Barboza Abstract: This dissertation examines territorial governance in the State of Bahia, Brazil, focusing on the Southwest Bahia Territory of Identity (TISB) and on the experience of a Social Residency carried out in the municipality of Monte Santo (Bahia), within the Sisal Identity Territory. The research activities were carried out between August 2023 and December 2025. It adopts a theoretical-methodological approach grounded in documentary research and a normative–institutional perspective, emphasizing social participation in the state planning and budgeting cycle. The research problem is: to what extent the normative–institutional arrangement of the State of Bahia, particularly the PPA–LDO–LOA cycle and Sepege, structures and conditions territorial social participation (CODETER, CAPPA, and CEDETER) in the annual definition of priorities and in budget allocation, and which normative–procedural adjustments may expand its verifiable incidence beyond the participatory Multi-Year Plan (PPA-P), especially in the LDO and LOA stages? The focus falls on the gap between participation as the production of inputs in the PPA-P and its verifiable incidence in the annual stages of prioritization (LDO) and allocation (LOA), under constraints associated with fiscal balance in public accounts. The general objective is to analyze Bahia’s normative–institutional arrangement, highlighting the PPA–LDO–LOA cycle and Sepege, and to propose a Social Management and Territorial Development Technology (TGS-DT), anchored in democratic governance, aimed at expanding the incidence of territorial social participation on prioritization and budget allocation. Methodologically, the research conducts documentary analysis and thematic content analysis of laws, decrees, and institutional norms, emphasizing Law No. 13.214/2014, the instruments of the PPA–LDO–LOA cycle, and the Sepege Organization and Management Manual. Coding covered categories such as consultative and deliberative participation, decision-making stages, institutional feedback, PPA–LDO–LOA integration, social control mechanisms, and the roles attributed to CODETER, CAPPA, and CEDETER. Results indicate formal recognition of territorial instances and a participatory grammar aligned with systemic, sectoral, and territorial integration guidelines; however, they also reveal procedural gaps in the annual rite, including low traceability of feedback and limited conversion of territorial demands into incidence on the budget. As an applied contribution, the dissertation proposes the TGS-DT, including a draft of normative–procedural adjustments and a redesign of flows in the Sepege Manual to incorporate participatory stages in the LDO and LOA, strengthen CODETER and CAPPA within the budgetary flow, and institute mechanisms for transparency, reasoned responses, feedback, and monitoring. It is suggested that future studies, both empirical and comparative, be conducted to evaluate how practical the redesign is, how well people follow it, and what impact it has. Editora / Evento / Instituição: Universidade Federal da Bahia Tipo: Dissertação Mon, 23 Feb 2026 00:00:00 GMT https://repositorio.ufba.br/handle/ri/44189 2026-02-23T00:00:00Z