O centro antigo de Salvador como território criativo

Abstract

This thesis-project was developed to evaluate how certain urban areas can expect from a socio-economic development of their creative assets and, therefore, had three main steps. The first consisted of the survey from the theoretical analysis of related concepts such as culture, through its various manifestations, can produce economic goods and services. Following the line of thought comes to the creative industries theme showing its evolution to an even broader concept, the Creative Economy, as well as the creativity present in certain areas can conform the creative territory, and this was constituted as a major milestone this theoretical work. The second stage is held in the characterization of territory from the document produced by the Government of Bahia in partnership with UNESCO, entitled Participatory Rehabilitation Plan of the Old Town of Salvador, chosen as the empirical object of this dissertation. This paper presents a diagnosis of the territory, focusing on historical, social, economic, environmental and all variables due to each of them, the end has an action plan built collectively by government, civil society and local actors. The third stage sought information from the conceptual frameworks of creative Territory interrelating them with the analysis of the Rehabilitation Plan to take out the interventions consistent with the theoretical frameworks adopted and complement the existing development plan. The propositions have the intention to point out perspectives and suggest actions to improve the socioeconomic development of the Old Town through the creative use of existing assets and potential, with the intention of providing improved quality of life of population and sustainable development of the territory.