Dinamização do ambiente de inovação do setor de confecções da Península de Itapagipe

Abstract

Innovation has been the main key to the modern economic and social transformation and the advent of mature and dynamic innovation ecosystems are fundamental for the development of a territory. The competitiveness of traditional economic sectors, such as the textile and clothing sector, depends on the existence of an environment conducive to business and the implementation of an effective agenda to stimulate innovation. The Itapagipe Peninsula is an important territory of the capital of Bahia, Salvador, which has in the clothing segment one of its main economic vocations. From the study of national references of dynamic innovation environments, such as the technology sector of Florianópolis and the Textile and Apparel sector of Santa Catarina, as well as through the analysis of the context, challenges and global and national trends of this important segment, the bases for understanding, analyzing and comparing with the innovation ecosystem of Salvador and the context of the clothing sector of Itapagipe were created. In order to achieve the central goals of this work, an exploratory study approach was used with bibliographical references, quantitative and qualitative research, interviews, group dynamics with local actors and comparative analysis of results of innovation ecosystem planning methodology. Based on the analyses, a set of 17 actions in five axes were suggested by the author with the aim of boosting the innovation environment of the textile and clothing sector in the Itapagipe Peninsula. In addition to the transformative potential for the sector's innovation ecosystem in the studied territory, this work can be replicated in other sectors and territories, deepening the author's professional work in this field.