Comércio justo: uma análise da sua implantação no sistema brasileiro de avaliação da conformidade

Abstract

The market economy has, over time, demonstrated its fragility. First, by its nature exclusionary, putting poles in the different owners of capital and workers and, secondly, because it targets a surplus of capital, profit, making the proper ratio of labor into capital. In this sense, new economies have emerged as resistance movements in the search for an expansion of economic practices in addition to the market, focusing on the man and his social relations. One of these is the Fair Trade movement, which seeks a new trade relationship between the North and the South, based on solidarity and ethical and democratic negotiations. Commercial activity widely known by European consumers, the Fair Trade movement is still expanding in Brazil, having as main challenges the recognition of new economic practices and the establishment of a consumer market and an infrastructure that supports it. Thus, the conformity assessment activity as a management tool, can assist in disseminating the values and goals of Fair Trade. However, this tool was historically created to expand business practices between countries, serving the traditional capitalist logic, it is necessary to assess its feasibility and application in another dynamic: solidarity, which is the objective of this study: to seek an intersection between the two economic dynamics, especially in regard to conformity assessment in the Brazilian System of Conformity Assessment, in order to benefit products and processes of the solidarities economic enterprises.