Unidades estratégicas de negócio como via de sustentabilidade financeira para instituições católicas: uma proposição para a região da Península de Itapagipe

Abstract

Financial sustainability is a constant challenge for Civil Society Organizations (CSOs), which play an essential role in promoting social and environmental well-being. To ensure their continuity and maximize their impact, these nonprofit institutions must adopt effective management practices. This dissertation aims to demonstrate how Strategic Business Units (SBUs) can contribute to the sustainability of Catholic institutions in the Itapagipe Peninsula, Salvador, Bahia, whose activities are rooted in tourism and cultural initiatives. The Itapagipe Peninsula, an important area of Salvador, is home to churches of significant religious and touristic relevance, such as the Church of Nossa Senhora da Conceição da Praia, the Santa Dulce dos Pobres Archdiocesan Shrine, and the Parish of Nossa Senhora dos Alagados e São João Paulo II. Based on an analysis of the National Shrine of Our Lady of Aparecida, the largest Marian shrine in Brazil, and the study of Brazilian religious tourism, a foundation was established to compare the contexts and challenges faced by the institutions in Itapagipe. From these analyses, two social management tools were developed: a decision tree to assess the viability of implementing SBUs as a financial sustainability strategy and a business model canvas to support the development of these units within Catholic institutions in the region.